Best Digital Marketing Course in Baghajatin - Acesoftech Academy

If you are searching for a digital marketing course in Baghajatin, Kolkata, Acesoftech Academy is a reputable option to consider. Their curriculum is comprehensive and covers all areas of digital marketing, including SEO, social media marketing, content creation, and online advertising. The instructors at Acesoftech Academy are experienced professionals with practical industry knowledge and a strong passion for teaching. As a premier Digital Marketing Training institute in Kolkata, Acesoftech Academy offers both online and offline training options, along with 100% placement assistance.

Acesoftech Academy in Baghajatin, Kolkata is a reliable choice for those in search of a digital marketing course. Their curriculum is extensive, encompassing various aspects of digital marketing such as SEO, social media marketing, content creation, and online advertising. The instructors at Acesoftech Academy are seasoned professionals who possess practical industry expertise and a genuine enthusiasm for teaching. As a leading Digital Marketing Training institute in Kolkata, Acesoftech Academy provides both online and offline training alternatives, in addition to guaranteed placement assistance.

Acesoftech Academy is the best Digital Marketing Training center in Kolkata. The institute provides 100% placement along with live projects.

Digital Marketing Course Content

Module 1: Evolution of Digital Technologies and New Business Models (5 Sessions)

• Product, Markets, Business Models

• Platform Revolution and Platform Business Models in a Digital Economy

• Managing Social, Physical, and Business Environmental Externalities

Module 2: Marketing in a Digital World (7 Sessions)

• Marketing in a Digitally Connected World

• Competition: Differentiation and Positioning

• Consumers: Segmentation and Targeting

• Customer Behaviour and Social Networks

• Reaching Customers in Digital Marketing

• Marketing Communication and Advertising

• Pricing, New Products, and Technology

• Consumer Decision Journeys in a Digital World

• Trends in Social and Digital Marketing

• Paid/Earned/Owned Media and Inbound/Outbound

Module 3: Introduction to Digital Marketing Tools (20 Sessions)

• Basics of Digital Marketing Tools

• Search Engine Optimisation (SEO) Tools; Keyword Research and Keyword Planning Tools; On-page SEO Techniques: Indexing, Keyword Placement, and Content Optimisation

• Paid Search Marketing

• Digital Marketing Tools: Google Adwords

• Social Media Marketing Tools: Hootsuite; Facebook, Instagram, Twitter Ads

• Web Analytics Tools (Google Analytics, Matomo)

• Search Engine Marketing (SEM)

Module 4: Customer and Marketing in the Digital World (8 Sessions)

• Understanding the Customer Behaviour and Social Networks

• Customer Expectation Mapping

• Customer Lifetime Value (CLV)

• Customer Segmentation and Targeting the Customers

• Positioning, Advertising, Pricing

Module 5: Social Listening and Content Marketing (6 Sessions)

• User-generated Content

• Brand Engagement on Social Media

• Content Marketing

• User Interview: Qualitative Analysis

Module 6: Analytics Foundation (15 Sessions)

• Why Business Analytics?

• Business Analytics Life Cycle: CRISP DM

• Descriptive and Inferential Analytics

• Predictive and Prescriptive Analytics

• Introduction to Marketing Analytics

• Data Collection in Digital Marketing

• Predictive Analytics

• Implementation of Predictive Analytics

• Optimising ROI for Marketing Campaigns

• Analytics for Decision-making

• Data Visualisation for Insights – 1

• Data Visualisation for Insights – 2

Module 7: Digital Marketing Analytics Techniques Prescriptive Analytics and Application (18 Sessions)

• Email Marketing

• RFM Analysis and Optimising Direct Mail Campaigns

• Evolutionary Solver for Effective Email Marketing

• Viral Marketing

• Viral Marketing Techniques

• Watts’ Model

• Predictive Analytics and Applications

• Linear and Multiple Regression

• Classification Techniques: Logistic Regression and Discriminant Analysis

• Use Cases

• Advertisement Media Effectiveness

• Digital Customer Profiling for Effective Marketing

• Knowing Your Customer

• Recommendation System

• Market Basket Analysis

• Collaborative Filtering

• Social Media Analytics

• Social Media Page Analytics

• Open-source Social Media Tools

• Identifying Influencers using Social Network Analytics

• Analytics of Automated Marketing Campaigns

Module 8: Marketing Attribution and Testing (10 Sessions)

• Identifying Customer Touch Points to Understand What, Where, and Why They Purchase

• Marketing Mix Modelling

• Cross Channel Attribution

• Multi-Touch Attribution

• A/B Testing and Optimisation

Module 9: Future and Challenges of Digital Marketing (2 Sessions)

• Overall perspective

Best Digital Marketing Training Center in Baghajatin

Acesoftech Academy office Photo

To remain relevant in today's fast-paced, technology-driven world, it is imperative to acquire knowledge in digital marketing. With the internet being used more than ever and businesses increasingly relying on online platforms to connect with their target audience, having a strong grasp of digital marketing strategies is crucial for achieving success. 

We provide the finest Digital Marketing Course in Baghajatin, complete with live projects. Not only does this course offer the opportunity to market products and services more effectively, but it also opens doors to exciting career prospects. 

By enrolling in a digital marketing course, you will acquire the skills and the knowledge necessary to navigate various online platforms, effectively utilize social media, analyze data to make informed decisions, optimize websites for better visibility, and create compelling content that resonates with your audience. The paragraph's informal tone emphasizes the importance of digital marketing in a light-hearted manner while highlighting its practical advantages.

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