Digital Marketing Course in Gariahat - Acesoftech Academy

Digital Marketing Course in Gariahat

Acesoftech Academy offers a comprehensive Digital Marketing Course in Gariahat, providing individuals with the necessary skills and knowledge to excel in the field of digital marketing. Upon completion of the course, students can benefit from our 100% placement assistance program, which aims to connect them with relevant job opportunities in the industry. 

With a focus on practical training and industry-relevant curriculum, our course equips students with the tools and techniques needed to succeed in the dynamic world of digital marketing. Join us at Acesoftech Academy and embark on a rewarding career in this rapidly growing field.  

Acesoftech Academy is the best Digital Marketing Training center in Kolkata. The institute provides 100% placement along with live projects.

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Digital Marketing Course Content

Module 1: Evolution of Digital Technologies and New Business Models (5 Sessions)

• Product, Markets, Business Models

• Platform Revolution and Platform Business Models in a Digital Economy

• Managing Social, Physical, and Business Environmental Externalities

Module 2: Marketing in a Digital World (7 Sessions)

• Marketing in a Digitally Connected World

• Competition: Differentiation and Positioning

• Consumers: Segmentation and Targeting

• Customer Behaviour and Social Networks

• Reaching Customers in Digital Marketing

• Marketing Communication and Advertising

• Pricing, New Products, and Technology

• Consumer Decision Journeys in a Digital World

• Trends in Social and Digital Marketing

• Paid/Earned/Owned Media and Inbound/Outbound

Module 3: Introduction to Digital Marketing Tools (20 Sessions)

• Basics of Digital Marketing Tools

• Search Engine Optimisation (SEO) Tools; Keyword Research and Keyword Planning Tools; On-page SEO Techniques: Indexing, Keyword Placement, and Content Optimisation

• Paid Search Marketing

• Digital Marketing Tools: Google Adwords

• Social Media Marketing Tools: Hootsuite; Facebook, Instagram, Twitter Ads

• Web Analytics Tools (Google Analytics, Matomo)

• Search Engine Marketing (SEM)

Module 4: Customer and Marketing in the Digital World (8 Sessions)

• Understanding the Customer Behaviour and Social Networks

• Customer Expectation Mapping

• Customer Lifetime Value (CLV)

• Customer Segmentation and Targeting the Customers

• Positioning, Advertising, Pricing

Module 5: Social Listening and Content Marketing (6 Sessions)

• User-generated Content

• Brand Engagement on Social Media

• Content Marketing

• User Interview: Qualitative Analysis

Module 6: Analytics Foundation (15 Sessions)

• Why Business Analytics?

• Business Analytics Life Cycle: CRISP DM

• Descriptive and Inferential Analytics

• Predictive and Prescriptive Analytics

• Introduction to Marketing Analytics

• Data Collection in Digital Marketing

• Predictive Analytics

• Implementation of Predictive Analytics

• Optimising ROI for Marketing Campaigns

• Analytics for Decision-making

• Data Visualisation for Insights – 1

• Data Visualisation for Insights – 2

Module 7: Digital Marketing Analytics Techniques Prescriptive Analytics and Application (18 Sessions)

• Email Marketing

• RFM Analysis and Optimising Direct Mail Campaigns

• Evolutionary Solver for Effective Email Marketing

• Viral Marketing

• Viral Marketing Techniques

• Watts’ Model

• Predictive Analytics and Applications

• Linear and Multiple Regression

• Classification Techniques: Logistic Regression and Discriminant Analysis

• Use Cases

• Advertisement Media Effectiveness

• Digital Customer Profiling for Effective Marketing

• Knowing Your Customer

• Recommendation System

• Market Basket Analysis

• Collaborative Filtering

• Social Media Analytics

• Social Media Page Analytics

• Open-source Social Media Tools

• Identifying Influencers Using Social Network Analytics

• Analytics of Automated Marketing Campaigns

Module 8: Marketing Attribution and Testing (10 Sessions)

• Identifying Customer Touch Points to Understand What, Where, and Why They Purchase

• Marketing Mix Modelling

• Cross Channel Attribution

• Multi-Touch Attribution

• A/B Testing and Optimisation

Module 9: Future and Challenges of Digital Marketing (2 Sessions)

• Overall perspective